Toolbelt Productions, Inc.

Note: Site completed but not officially launched.
My role: Custom WordPress theme development based on a logo and background graphic that I was provided with. I did this project through my freelance web design service, Pixel Plane Media.

Project description

Toolbelt Productions Inc. was created to provide training and continuing education to the building industry. They needed a website to explain their services and training methods to potential clients, the majority of whom would be in the building industry. Toolbelt also wanted the layout of the website to create a sense of place. To that end, they settled on a stage theme. They provided me with the logo and a sketch of an actual stage, and I built the website around those elements.

Solutions

  • The design incorporates the background stage sketch and logo that Toolbelt Productions provided me. The stage background was originally a black and white sketch that I turned into a blueprint upon request. This design appeals to Toolbelt’s target audience, who are mostly corporate clients in the building industry.
  • The content appears in the center area of the stage. This effect is achieved using pure CSS instead of an iframe. Using CSS keeps the underlying code clean and readable, even if styles are turned off.
  • The site uses WordPress as a content management system. Plugins were utilized to provide front-end editing, a contact form, enhanced SEO optimization and a video gallery.
  • I built a simple options panel to allow for easy maintenance of various parts of the theme.